--- title: Easy Skill brings on new CMO description: The Easy Skill team is proud to announce the appointment of Samantha Shah, ABC as Chief Marketing Officer! image: https://www.easy-skill.com/hubfs/1592973414603.png --- [ Home ](https://www.easy-skill.com/)  >  [ Industry news ](https://www.easy-skill.com/blog)  >  Easy Skill brings on new CMO June 24th • 1 min read #Easy Skill #Change #Global business #People #Leadership #Corporate culture #Workplace # Easy Skill brings on new CMO Here we grow again! The Easy Skill team is thrilled to announce the appointment of Samantha Shah as chief marketing officer. Samantha will lead brand, marketing, communications and digital functions as the company enters the next stage of growth. As CMO, she will deliver global, regional and local strategies poised to deliver sustainable growth. [![](https://app.hubspot.com/settings/avatar/c31cc6018ce2f4618fe866421526555c) ###### Pierre Bussy Co-Founder ](https://www.easy-skill.com/blog/easy-skill-brings-on-new-cmo#blog-post-content__card-author__id) ![](https://info.easy-skill.com/hubfs/1592973414603.png) [← Select another article](https://www.easy-skill.com/blog) Here we grow again! The Easy Skill team is thrilled to announce the appointment of Samantha Shah as chief marketing officer. Samantha will lead brand, marketing, communications and digital functions as the company enters the next stage of growth. As CMO, she will deliver global, regional and local strategies poised to deliver sustainable growth.   The world is constantly evolving and the landscape always shifting. Progressive organizations are responding to the rising influence of marketing, digital transformation and customer experience. Easy Skill is proud to bring the right talent Samantha to their executive leadership team.   With over 20 years of experience building strategies, organizations and capabilities for leading high-tech B2B and B2C companies, Samantha is an expert at driving growth. “Shaping the brand, employer, employee and customer proposition is instrumental for our next chapter. This blend of creativity and quantitative data will become a key strategic driver of Easy Skill’s future success in delivering the right digital strategy and experience,” said Founder Pierre Bussy.   As an experienced brand architect, Samantha believes in building powerful brands from the inside-out. She's fascinated by human behaviour, psychology and the ability to inspire change through effective communication strategies. She’s naturally curious with a healthy-obsession around understanding the customer journey and improving the overall brand experience.   > “It’s an honour to join a modern, passionate company with a powerful global vision” said Samantha. “I’m looking forward to building upon the brand’s incredible success and helping to drive it to even greater heights.” As a natural change agent, Samantha enjoys working at the intersection of technology, people and culture with an ambitious growth mandate. Easy Skill is the perfect match.   Inspired by the power of brand storytelling, Samantha describes the CMO function as a bridge-builder connecting both art and science. Originally made in Toronto, Canada, she's a skilled snow angel maker and a novice snowboarder. She also stars as a mom, chef and weightlifter, coffee lover and wine taster. ![](https://app.hubspot.com/settings/avatar/c31cc6018ce2f4618fe866421526555c) ##### Pierre Bussy Co-Founder French entrepreneur living Down Under. Passionate about leadership, systems, and the future of work. Co-Founder of the company in 2014, I help organizations build their teams or deliver their projects around the world. I believe that Agility and Adaptability are the ultimate competitive edge—lucky us, in the new AI era, it's deeply human! [ See this Author’s Articles ](https://www.easy-skill.com/blog/author/pierre-bussy) Interested in learning Tok Pisin? Join the waitlist for our upcoming training course. 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